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Ida was born in Belgrade into the Demajo family, a prominent local Sephardic family. Presently, she lives in Vienna, Austria.

She worked in the Department of Ethnology and Anthropology, School of Philosophy, University of Belgrade, where she completed her doctorate on "The Serbian Diaspora in Vienna."

From 1998 until 2002 she was the Cultural and Educational Director of the Jewish Community of Belgrade.

She authored an exhibition at the Ethnographical Museum in Belgrade entitled: "Between Tradition and Fashion - Garments of Belgrade Jews at the End of XIX and the First Half of XX Century."  During her research she gathered more than 600 photos of Jewish merchants from family albums and newspapers. This exhibition was awarded the "Event of the Year in Serbian Photography" by the National Center for Photography.

In her essay "Solidarity and Identity" published in the Annual of Social History, she described how members of the Jewish Community of Belgrade spent three months in Budapest during the 1999 NATO bombings of Serbia.

As the coordinator for Serbia for "The Central European Center for Research and Documentation Centropa" of Vienna, she recorded testimonies and conducted interviews with Holocaust survivors.

She participated in "Esperansa 2004".

She is currently working at Jewish Museum Vienna and as managing editor at NU.

She was writing as a freelance journalist for "Die Presse" (Vienna), "Wiener Zeitung" (Vienna), "Novi magazin" (Belgrade), "NIN" (Belgrade)  and "Nekad i sad" (Israel).

She is a member of the International Federation of Journalists (IFJ, Brussels) and International Association for Southeast European Anthropology (InASEA).